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Coach Pete Carroll and Sheriff Lee Baca Dedicate Win Forever Court
May 28, 2010
2:00 pm
2:00 pm

On May 28th, 2010 at 3pm, Coach Pete Carroll and Sheriff Lee Baca will be at the Lennox Sheriff Youth Center located at 11911 Vermont Ave, Los Angeles, CA along with Nike and the LA84 Foundation to unveil the new WIN FOREVER basketball court and skate park. Come out and support A Better LA , the West Athens area and our latest effort to “Make LA Safe”.

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Win Forever Academy Launches at Home Depot Center

Win Forever Academy to launch at The Home Depot Center

Pete Carroll-inspired approach to the mental and physical aspects of athletics will guide a series of summer camps for student-athletes

Los Angeles (April 1, 2010) – This summer, student-athletes participating in football and cheerleading programs in their schools and will have the opportunity to attend the Win Forever Academy, a 3-day camp session providing the ultimate competitive and learning experience, created and inspired by former University of Southern California and current Seattle Seahawks Executive Vice-President and Head Football Coach Pete Carroll.

Three individual camp sessions, all attended by Coach Carroll are scheduled to take place from June 28-30 at The Home Depot Center and be led by current and former NFL and NCAA coaches and players who were all personally selected by Coach Carroll. The program, designed by Carroll and his staff, will provide campers with the mental and physical skills necessary to be elite competitors while learning new skills to allow them to compete at their highest possible level.

“It has always been a dream of mine to be a part of an academy that aids not only athletes, but coaches and organizations as well,” said Pete Carroll.  “It will start with football camps but other sports and business organizations will follow.”

Win Forever is a proven system of success for those who compete to maximize their potential in sports, entertainment, philanthropy, business, and life. A coaching philosophy inspired by Carroll, Win Forever is the “New Generation of Coaching for the Next Generation of Athlete.”

Carroll just completed an amazing run of success at USC, where he revived a slumping football program and turned it into one of the nation’s top powers, winning two national championships in 2003 and 2004, a record seven straight Pac-10 Conference champion-ships and a record of 97-19. He resigned in January to become the Executive Vice-President and Head Football Coach of the National Football League’s Seattle Seahawks.

A portion of all proceeds from the Win Forever Academy will go towards Coach Carroll’s foundation, “A Better LA.” A Better LA’s (www.abetterla.org) mission is to reduce violence in Los Angeles through community building, youth empowerment and the professional training of prevention and intervention workers.

More information can be found at www.WinForever.com or by calling (213) 763-2173.

Press Contact:  Jordan Meridith (213) 763-5419

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The Pete Carroll you might not know

Seahawks coach: He saw a problem in L.A. – gang violence – and jumped in feet-first to help. Click here. More just added here.

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Pete Carroll’s departure from L.A. could affect the nonprofit he chairs

Ex-USC coach will remain chairman of A Better LA. despite taking a job with the Seahawks. Some say pro sports offer new fundraising sources, but observers believe his absence will be felt.

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Carroll gone, A Better LA continues

Former football coach Pete Carroll’s reach spanned much farther than just the football field.

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Carroll’s heart shines in comedic sketch

A USC coach poking fun at himself for charity.

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Trojan Football Coach Carroll Participates in Community Fair

On Saturday, August 29, 2009, the Advocates for Peace and Urban Unity (http://apuu.org/) corroborated with A Better LA (http://abetterla.org/) for a community fair, the 2nd Annual APUU picnic at Manchester Park(Algin Sutton) in Los Angeles.

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WIN FOREVER Book By Pete Carroll Set For Spring Of 2010WIN FOREVER Book By Pete Carroll Set For Spring Of 2010

WIN FOREVER by Pete Carroll, a book that will provide an inside look at the USC football head coach’s leadership philosophy, will be published in the spring of 2010 by the Penguin Group’s Portfolio label.

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ESPN Zone’s Red Carpet Grand Opening Starring Pete Carroll

Just hours after saying goodbye to his quaterback, Mark Sanchez, USC football head coach Pete Carroll walked the red carpet at the grand opening of ESPN Zone at LA Live. ESPN Zone was already open, in fact, that night the place was packed with Kings and Red Wings fans grabbing a bite prior to the game, but that’s what they call a “soft opening.” Thursday night was the grand opening with the red carpet, bright lights and celebrities.

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Do You Want to Win Forever?

Pete Carroll is not just a football coach…he is a teacher…and a social activist. Lou Tice always knew this, but now we all get to know Pete Carroll up close and personal.

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Press Releases

Win Forever Court and Skate Park Dedication Press Release

NIKE TO DEDICATE MULTI-PURPOSE COURT AND SKATE PARK AT LENNOX SHERIFF STATION

NFL Coach Pete Carroll, Sheriff Lee Baca to Host Dedication Ceremony

WHAT: Nike and the LA84 Foundation have partnered to donate the Win Forever Court and Skate Park to the Lennox Sheriff Station in honor of Coach Pete Carroll. The new facilities, which include a refurbished skate park and a multi-sport court for basketball, volleyball and soccer, will provide a safe haven for the area’s youth to access sport. Nike and the LA84 Foundation share a mission to increase access to sport for Los Angeles youth and have partnered to build over thirty sport facilities in the Los Angeles area. The Win Forever Court was inspired by Coach Carroll’s dedication to ending violence and transforming communities through his non-profit, A Better LA, and their recently launched “Make L.A. Safe” campaign. The Win Forever Court was inspired by Coach Carroll’s dedication to the community through his non-profit foundation, A Better LA.  The new court will also feature a mural designed by Los Angeles tattoo artist Mister Cartoon.

Please join us to celebrate the opening of the Win Forever Court and Skate Park. Kids will enjoy soccer, skate, and basketball clinics. The public is invited to attend; refreshments and music will be provided.

WHO: Theotis Beasley, Nike SB Athlete

Pete Carroll, NFL Coach

Mister Cartoon, Los Angeles Artist

Sheriff Lee Baca, LASD

WHEN: Friday, May 28, 2010

3:00pm

WHERE: Lennox Sheriff Station

The Audrey and Sydney Irma’s Youth Center

11911 Vermont Avenue

Los Angeles, CA

VISUALS:

  • More than 200 Los Angeles Youth participating in basketball, skate and soccer clinics
  • Live Skate Demo by Theotis Beasley

MEDIA CONTACTS:

Jacie Prieto, Nike – (310) 736-3716 office (310) 804-5115 cell, Jacie.prieto@nike.com

Make It Better Press Release